Guest lecturing to another group of PR students at the University of West Florida. I'll be discussing current trends in the blogosphere, living with RSS, successes and failures in social media and how Web 2.0 will get you no where if you don't have deep roots in the fundamentals of public relations.
I'll be making a guest apperance in the money section of tomorrow's Pensacola News Journal. The PNJ recently started a column titled "What the boss is reading," and I will be giving my opinions on "1000 Places to See Before You Die" by Patricia Schultz. (Update: The article can be viewed by clicking here.)
I will be speaking to a senior-level PR class at the University of West Florida. The presentation, titled "Social Media + Public Relations," provides an overview of the new trends and technologies that are changing the way communicators engage their publics.
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